Website Basics

Here are basic essentials that every business website should have for it to effectively help you do your business:

Domain name (preferably BusinessName.com, net or org domain) without dashes and numbers. Your domain name is like your brand and it is good practice to avoid weird extensions and hard to remember names. If your name is not available, try to come up with a unique domain name that reflects your business and future website. Have more than one option available. If you run out of ideas, we can help, check our domain registration service.

Reliable, trustworthy hosting service on secure hosting platform is imperative to keep your website operation running continuously. Check out our hosting service.

A simple, responsible web design that is friendly to all online users with a quality content, visible site navigation links to the most important pages for guiding your website visitors.

Easy-to-find contact information to help visitors to find it fast. Your contact information should include several ways for users to contact you (phone, mobile, address, e-mail, link to your location in Google maps, and a standard contact form are good options). The point is to let users to communicate with you on their terms, choosing their way of communication.

Web Design Tips

Good designed, interesting, easy to navigate company's web site is one of the fastest cost effective marketing tools used today for establishing a fast connection between the individual and your business.

The 10 most important rules for your web site design are:

You need web site that relaxes the customer, gives them a reason to come back, remember the company and product or service, and differentiates your site from those of the competition.
Your web site should download quickly - If your site don't download quickly, site visitors will click "back" button and exit your site. Remember, the back button is the most widely used command on the web.
Use responsive design - For better user experience, use responsive design that automatically adapts to the browser size rather than developing a site for each device.
Bring easy understandable messages to target - The most important aspect of your web site is its messaging. Use clear short messaging that gets to the point.
Good content is still the best - Your web site should have interesting content because content is still the most important element on the web page, so make sure you provide high quality content and always use design that force readers to focus on it.
Avoid cluter - Less is more, so get rid of visual clutter (e.g., forget flash, avoid lots of graphics, photographs or animated gifs) and create enough space between images and paragrafs to give viewer better chance to absorb important content and your business offer.
Your web site should be easy to read - Keep paragrafs short and choose large universal fonts that are easy to read across all devices and browsers.
Simplify navigation - Your web site should have easy, straightforward navigation and layout that let users easily find information and move from page to page.
Choose color wisely - For modern, elegant and clean website appearance use color palette that compliments your logo and other marketing materials. Color can be also used for headlines or key graphics to help guide visitors to your most important content.
Your web site should have clean images because they are giving you the opportunity to build better-looking designs. Good designed web site draws readers in and gives them reasons to stay.

Your Logo

Before you order new website, make sure you have your logo, or idea for it, ready. Your logo is essential because the colors, font, and style of your logo will affect the design of your website. This is because all smart designed web sites have a consistent theme between their logo and web pages.

If your already have a logo that you are using in the off-line world, then have the digital file or high resolution image ready, so we can use it for your website.

Logo is graphic display of your company's unique identity and branding of your business. Logo is also extremely important part of your business advertising and all other marketing materials, so consider carefully what you want your logo to say about your business.

As an effective branding tool, your logo should be memorable, recognizable, cost effective, adaptable, easy to read and comprehend, and unique enough to avoid confusion with other logos. Logo should also stand the test of time because it is the best to have a logo that will stay with you as your business grows.

If you do not have a logo already, or want to upgrade from your existing design, then it is time to order or create one.